Welcome to the Donor Retention: Secrets to Keeping Your Donors Engaged, for Nonprofit Fundraisers, Development Directors, and Nonprofit Leaders course! This special 20-episode course will teach you everything you need to know about donor retention, ensuring your donors keep giving and you're able to retain more monthly donors! If you're discovering this episode first, please start with episode 1, labeled [START HERE].  👉 Please download the free Donor Retention workbook at https://nonprofitfundraising.com/retention/ to get the most out of this course. Special Offers Get more donors to give a second gift and stay longer with our Retain More Donors with Great First-Year Communications course! Learn more | Get $50 off Build a successful and growing monthly giving program with our Step-By-Step Training to Building a Successful Monthly Giving Program. Learn more | Get $50 off Get either course for $50 off with coupon code RETENTION.  Episode 13: The Psychology of Giving – Understanding What Drives Donor Loyalty What really motivates donors to stick around? In this episode, we dive deep into the psychology of giving and uncover the key factors that drive donor loyalty. From the power of gratitude to the importance of emotional connection and social recognition, we’ll explore the psychological triggers that keep donors engaged and committed. If you’re ready to unlock the secrets to turning one-time donors into long-term supporters, this episode is packed with insights you won’t want to miss. Tune in and discover how to tap into donor motivations and build lasting relationships!