In this episode of Don’t Eat Poop!, our hosts Matt and Francine are joined by RJ Palermo, the Sales Director of Food Safety Tech, which hosts the Food Safety Consortium. So, you’ll get some insights into the Food Safety Consortium, like why this last edition was held in New Jersey and why it’s such a small event when compared to some others out there. We also talk about the importance of content, how it drives the world now, and the impacts AI will have on the industry. In this episode: 💩 [01:13] From outside salesperson to engagement specialist 💩 [02:06] The evolution and future of how to get your brand out there 💩 [03:23] The most engaging content on Food Safety Tech 💩 [04:14] The impact of AI in food safety and other industries 💩 [05:41] RJ’s insights into people’s favorite and least favorite parts of the Consortium 💩 [07:19] What trust means to RJ 💩 [07:31] How to create better engagement and sales within the Consortium 💩 [11:45] What it’s like to work with Food Safety Tech Disclaimer: Episode title and content do not constitute legal or health advice. Resources from this episodeFood Safety Tech website: foodsafetytech.com Register for the Food Safety Consortium 2024 here. Noteworthy quotes from this episode“Banner ads are important to get your brand out there, but it's other content that drives it, whether it be webinars, web seminars, and the Consortium itself.” – RJ Palermo