Join Melina and Sophie as they delve into the exciting world of digital fashion and explore how leading brands are revolutionizing the industry with mixed reality technology, captivating creative content, and innovative community-building strategies. They also discuss the groundbreaking Nike Tinaj sneakers. Delve into the captivating realm of digital apparel, where digital fashion and AR clothing converge to redefine the way we express ourselves through style. Witness how 3D sneakers and digital collectibles are transforming the fashion landscape, bringing a new dimension to personal expression and creativity. Sophie Maxx, a renowned expert in the field of XR, shares her profound insights on the most groundbreaking ways brands are embracing this technology to create immersive and engaging experiences for their customers. Discover how XR is shaping the future of fashion and its potential to bridge the gap between the virtual and physical worlds. --- Send in a voice message: https://podcasters.spotify.com/pod/show/girlintheverse/message