Is marketing a creative or business role? We believe that marketing should be heavily involved in business strategy - not just creative strategy. But oftentimes, the marketing teams are positioned to support business growth rather than craft the strategy itself. In this episode, we explore how founders/CEOs can deploy their marketing function to focus more on business strategy, and what comes first (no, no - not the chicken or the egg, the business strategy or the go-to-market strategy).  Resources:  Subscribe to our newsletter: https://www.dontsaycontent.com/ Created in partnership with Share Your Genius: https://www.shareyourgenius.com/