Description
Mars Inc., known for its chocolate products like Mars bars and M&Ms, is making a major move into the savory snack market. With a $35.9 billion deal to acquire Kellanova, Mars is positioning itself to compete with industry giants like PepsiCo. This acquisition could reshape the savory snack landscape and help Mars diversify beyond its traditional chocolate-based portfolio.
Skip Montreux and Dez Morgan discuss Mars Inc.’s acquisition of Kellanova, a major player in the global savory snack market. Formerly part of Kellogg’s, Kellanova produces well-known brands like Pringles and Rice Krispie Treats. Skip and Dez explore why Mars, typically focused on chocolate, is investing heavily in snacks like crisps and pretzels. They also look at how the rise in cocoa prices has pushed Mars to diversify its portfolio and enter the savory snack market.
D2B 339 breaks down Mars Inc.’s acquisition of Kellanova and how it signifies a significant shift in Mars’ business strategy. Skip and Dez explain how this move will position Mars to become a major competitor to PepsiCo in the global snack market.
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