There's plenty of books that tell you how to sell your business. Linda Jensen has hit on one of the reasons why business don't sell successfully. Too many business owners don't have the right mindset to sell. The genesis of this book is to help you as the business owner formulate and take a direction of thought so that you can exit the right way, which is the way you want, with the right individuals or organizations taking over. That's what makes this book different, and why it's important to you the business owner, to read it.