What does content mean today? Jackie Lalley, co-founder of Yodelpop, joins to talk all things digital communications and content marketing. She and Beth explore the differences between keywords and core topics, and how they relate to the concepts of pillar pages and topic clusters. She explains how using blogs and tracking searches can help you better understand what language works. They talk about how to choose the right words for a topic cluster, why it’s not all about traffic, and much more.