Say you have a great event that brings in big numbers of participants and donations to your organization. What should you do when the event is over to encourage guests and donors to continue giving to your organization? Kimberly Kroll-Goodwin, manager of events at STARS Air Ambulance in Saskatchewan, Canada, joins this session to share how her organization created a welcome series that introduced donors to the work STARS does and how they can get involved—without making a single ask.