When you know who is really coming to your events, it can change everything. Not just your message and marketing, but the event itself. After attending our Master Class on Audience Focus, Chris Blockus used what he learned to completely transform the "Girls' Night Out" event hosted by the Downtown Somerville Alliance — and participation jumped by 50%! Listen as Chris talks to Beth about how he applied the techniques he learned to create a great experience for the attendees, the vendors and the association