Before we launch the DSPN we are giving you a taste of what's to come.  Ali Williams discusses his investment in Auckland FC, a new A-League franchise, alongside his wife Anna Mowbray and notable partners including Bill Foley, Steven Adams, Winston Reid and Tim Brown. Auckland FC has had a stellar start to their maiden season, winning their first three games without conceding a goal, that alone equalling an A-League record. Williams reflects on the unique and vibrant atmosphere of football compared to rugby, emphasising the community engagement and lighthearted fan interactions. He highlights the importance of fun in sport and the need for all sports in New Zealand to thrive. Williams also touches on the financial and community-driven aspects of running a football club, noting their long-term commitment despite expected initial financial losses.