In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Brandy Burch, CEO and co-founder of BenefitBay, a company innovating the employee health benefits industry through Individual Coverage Health Reimbursement Arrangements (ICHRAs). With a vision to make health benefits more accessible and customizable, Brandy has rapidly expanded BenefitBay and helped redefine how employers approach employee health coverage by ensuring fair and equal purchasing power. We discuss the evolution of employee health benefits, the advantages of ICHRAs for employers and employees, and the complexities involved in implementing these arrangements. From Tech-first inexperienced health benefit startups to the burden of having too many choices, Brandy Burch explains that DIYing health benefits internally is not all it's cracked up to be and giving employees a say in what benefits they choose from pets to fertility can be an enormous BENEFIT to seeking talent, as an agency. Brandy Burch also shares insights on risk management, the role of BenefitBay in the market, and the importance of personalization in employee benefits. The conversation also touches on the challenges female CEOs face in the insurance industry and the unique advantages of Kansas City as a tech hub for health benefits innovation. More About Brandy Burch: Check out Brandy Burch's Website Connect with Brandy Burch on LinkedIn Rate, Review, & Follow on Apple Podcasts If you liked this episode, please rate and review the show. Click HERE - scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode. Connect with John Jantsch on LinkedIn! Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE.