Robert Cialdini’s book Influence: The Psychology of Persuasion has become ubiquitous in the online business community. But are the principles Cialdini set forth being used in good faith Spoiler alert: in many cases, nope, not at all. In this episode, we get into part two of exploring Robert Cialidini and his code of ethics for anyone who uses his work. We examine the final four weapons of influence along with tips to protect yourself. We discuss:  Cialdini’s ethics  Authority, Social Proof, Consistency and Unity What are they? How are they used in online business? How do you protect yourself against each one? Four specific tips to protect yourself as a consumer.  For detailed show notes and links to everything mentioned in this episode, please visit duped.online. For more Duped, including monthly bonus episodes, join the Patreon.