The CPA profession faces an identity crisis, with challenges in the candidate pipeline, non-attest services' role, and CPE's effectiveness. This webinar explores the impact of the fifth-year requirement, the value of consulting services, the need for engaging CPE, and the use of the CPA designation in non-traditional roles. Join our expert panel as we discuss solutions to navigate the profession's challenges and opportunities and redefine the CPA identity in an ever-changing landscape. (This episode originally aired on April 9, 2024 on Earmark Webinars+) SponsorShareFile - https://earmarkcpe.promo/sharefile Chapters(01:11) - Exploring the CPA Identity Crisis (03:11) - Challenges in the CPA Profession: Enrollment Decline and Talent Shortage (05:20) - Rethinking Education and Work Experience in Accounting (08:17) - The Future of Accounting: Automation, Advisory Services, and the CPA Role (10:02) - The Split Between Audit and Advisory Services in Accounting Firms (12:23) - Addressing the Pipeline Problem and Work Culture in Accounting Firms (29:52) - Reimagining the CPA Profession and Certification (32:36) - Exploring the Work-Life Balance in Accounting (33:20) - Engaging with Live Stream Viewers and Discussing Regulatory Solutions (33:41) - The Debate on Auditor Work Hours and Firm Practices (34:39) - CBIZ's Unique Position in the Professional Services Industry (35:47) - The Role of Regulators and Proposals for Reform (36:54) - The Case for Government-Run Audits (37:31) - Rethinking Overtime and Compensation in Accounting (51:41) - Addressing the CPA Identity Crisis and Recommendations (57:48) - Concluding Remarks and Future Directions Sign up to get free CPE for listening to this podcasthttps://earmarkcpe.comDownload the Earmark CPE App Apple: https://apps.apple.com/us/app/earmark-cpe/id1562599728 Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.app Connect with Our Guests David  Bergstein, CPA, CITP, CGMALinkedIn: https://www.linkedin.com/in/davidbergstein/ Steven Sacks, CPA, CGMA, ABCLinkedIn: https://www.linkedin.com/in/stevenesacks/ Connect with Blake Oliver, CPALinkedIn: https://www.linkedin.com/in/blaketoliverTwitter: https://twitter.com/blaketoliver/