In episode 570, Megan chats to Heather Farris about optimizing Pinterest to boost blog traffic, including how to use Pinterest Trends as part of your keyword strategy. Heather is an accountant and bookkeeper turned blogger and Pinterest marketer. Since 2016, she has helped hundreds of Pinterest creators grow their traffic and sales through both organic and paid ads. She regularly helps creators understand how to spend their time and money to grow their businesses on and off Pinterest. In this episode, you’ll learn how to interpret Pinterest trends, why Pinterest is an important search tool like Google and what types of pins you should be making to get traction on the platform. Key points discussed: - Pinterest is a powerful search engine for food bloggers: Pinterest users often use the platform as their primary search engine, making it a valuable tool for food bloggers to reach their audience. - Treat Pinterest as a "parking lot" for content: Think of it as a long-term time investment as, if you’re using the right keywords it will get indexed and pinners will discover your content and website. - Leverage Pinterest trends for content creation: Use the Pinterest Trends tool to identify popular and evergreen keywords and topics, which can inform content creation and optimization. - Create a separate workflow for Pinterest: Create a dedicated workflow for your Pinterest content, focusing on 15-30 URLs per month to stay consistent and efficient. - Prioritize saves over follows on Pinterest: Saves are more important than follows for Pinterest content visibility, as they indicate user interest and can lead to more content exposure. - Optimize pin descriptions and titles with keywords: Use relevant keywords in pin descriptions and titles to improve visibility and reach on the platform. - Repurpose content by creating video and animated pins: Save time by repurposing existing content into video and animated pins, which can perform well on Pinterest. - Maintain consistency and persistence on Pinterest: Keep creating and sharing content on Pinterest, even if you don't see immediate results, the platform can be a valuable long-term investment for your business. If You Loved This Episode… You’ll love Episode 567 with Shaunda Necole - Pin Your Way to Online Traffic Success! How Pinterest can Transform Your Business Connect with Heather Farris Website | Instagram