Tyler Mayoras is the Cofounder and CEO of Cool Beans. Tyler has spent more than 20 years in private equity investing and consulting, focused on sustainable food and agriculture. After adopting a plant-based lifestyle and seeing the incredible health benefits, he wanted to continue helping to create a sustainable future of food and worked with partners to create the 100% plant-based taste adventure that is Cool Beans. Topics covered on this episode: What is Cool Beans and why Tyler decided to focus on building a food company with beans at its core.  The challenge of building a new category based on the philosophy of using simple ingredients with minimal processing and with no oil and sugar added. Why taste matters and how Tyler and his team formulated the products to be packed with flavor, without compromising on their efforts to stay minimally processed.  Shifting the mainstream food media narrative from biotech to beans. The problem with monocultures and why we need more crop diversity in our food system. Why soil health matters for our health and the environment. Transforming the conventional American food culture of convenience and burgers to include beans.  Are alternatives proteins just the first wave of plant-based products?  Why Tyler believes healthy, whole plant-food based products is where the market is heading. Learn more about your ad choices. Visit megaphone.fm/adchoices