We delve into the journey of Tom First, founder of Nantucket Nectars & Culture Pop. Discover the challenges and triumphs of building a beloved brand, the importance of authenticity in product development, and the lessons learned from navigating the beverage industry. Tom shares his experiences from the early days of creating a juice company that redefined the market to the strategic decisions that led to its success. Learn about the critical moments that shaped Nantucket Nectars, the philosophy behind making a product to be proud of, and the personal and professional dynamics of co-founding a business. Tom also discusses his new venture, Culture Pop, and how it continues his passion for creating innovative and healthy beverages. Sponsors: Ramp IQBar - Amazon Chapters: [00:00:00] Brand Building Challenges  [00:00:34] Meet the Hosts  [00:02:00] Introducing Sponsors  [00:02:45] Welcome Tom First  [00:04:00] Culture Pop Origins  [00:06:30] Early Business Lessons  [00:08:00] Nantucket Nectars Beginnings  [00:10:45] Defining Soda and Seltzer  [00:15:00] Early Business Challenges  [00:17:30] Competing with Big Brands  [00:20:00] Building a National Brand  [00:21:45] Importance of Storytelling  [00:24:00] Key Decisions in Business  [00:27:00] Impact of Selling Business  [00:31:00] Moving Beyond Nectars  [00:34:00] Investor Dynamics  [00:37:30] Post-Nectars Ventures  [00:43:00] Developing Culture Pop  [00:49:00] Market Positioning  [00:52:30] Raising Capital  [00:54:00] Future of Functional Soda  [01:00:00] Advice for Entrepreneurs  [01:02:00] Building a Strong Team  [01:05:00] Personal Impact of Business  [01:07:00] Defining Success Today ABOUT THE HOSTS: Will Nitze is the Founder & CEO at IQBAR - America's leading "brain + body" nutrition startup. With minimal funding, Will has taken IQBAR from zero locations and zero in revenue in 2018 to 10,000+ doors and a projected $50 million in sales in 2024. Joe Lemay founded Rocketbook with business partner Jake Epstein. After being featured on “Shark Tank”, where the sharks passed on a chance to invest – Joe would go on to grow Rocketbook and sell it to BIC for 40 million dollars just three years later. Connect with Tom: Culture Pop: https://drinkculturepop.com/X: https://x.com/drinkculturepop LinkedIn: https://www.linkedin.com/in/tom-first-532ab55/