In a world where competition reigns supreme, standing out from the crowd is more important than ever. Whether it's a new product, service, or brand; capturing the attention of your audience is crucial for success. A USP is not just a marketing concept, it's the heart and soul of business. And yet, for some reason, we never think about it when it comes to ourselves and how we show up in the workplace. What is YOUR unique differentiator that sets YOU apart from your competitors? In other words, what are the unique combination of experiences, thought leadership, and presence that make you, you.  By crafting a strong USP, you can increase your confidence, cement your personal brand, AND increase your visibility inside your organization.  In this episode, I’ll be explaining to you my own USP and how you can build one that is uniquely yours. Tune in! GRAB THE CAREER MASTERCLASS FOR JUST $27 - https://portal.eatingyourcaketoo.com.au/video-masterclass  JOIN THE WAITLIST for the 'Transform your Career' Accelerator - https://eatingyourcaketoo.com.au/transform-your-career/  Work with me 1:1 - https://eatingyourcaketoo.com.au/book-a-call/