Mike is joined by Bill D'Alessandro in today's episode where they reflect on their decade-long journey in e-commerce, discussing where ecommerce was, where the industry currently is, and the scary direction that it's moving forward on. They also talk about the big picture, and how to succeed in the next decade if you're choosing to stay in the industry.    Today's episode is sponsored by Autron. Maximize your ROI with Autron’s real-time algorithmic bidding, optimizing every ad dollar for smarter spending and higher returns. Start optimizing today and get 30% off for 3 months! This Black Friday, we'll be having the biggest deal of the year on our Develop a Profitable Product course + Advanced Amazon Market course + an amazing discount AND a big bonus for those who signup for the waitlist here. Sign up now!  The Big Takeaway Restructuring your business can lead to significant cost savings if Amazon's been eating away at your profit margins.  Competition in e-commerce is now global. You're not competing against local businesses when selling items online - you have to stand out against the best of the best.  Getting your inventory perfect has always been a big problem for e-commerce businesses. Growing e-commerce businesses can be capital intensive. To grow and scale, you need more capital than you have in most cases.  To continue to succeed in e-commerce, you'll need a defensible moat like strong branding, regulatory compliances or intellectual property that can help protect against international competition.  Last but not least: If you want to succeed, you have to put yourself in a place of discomfort.  Timestamps 00:00 - Navigating Business Restructuring 02:54 - Reflecting on E-commerce Evolution 06:41 - The Competitive Landscape of E-commerce 10:58 - The Power Shift: Platforms vs. Sellers 14:39 - Challenges of Inventory Management 22:10 - Future Trends in E-commerce 27:01 - Building a Sustainable E-commerce Business As always, if you have any questions or anything that you need help with, reach out to us at [email protected] if you're interested.  Don’t forget to leave us a review on iTunes if you enjoy our content. If you have any questions, send us an email at [email protected]. We'd love to help you in any way we can.  Thanks for listening! Until next time, happy selling!