In this episode of Ecommerce Australia, Ryan speaks with Huw Griffiths, head of enterprise in ANZ for Airwallex, a leading payments platform. They discuss Huw's background in e-commerce finance, the evolution of Airwallex, and the importance of brand integrity in e-commerce. Huw shares insights on current trends, challenges faced by e-commerce businesses, and the role of Airwallex in facilitating growth through innovative payment solutions. The conversation also highlights the inaugural e-commerce champion awards, celebrating outstanding contributions in the industry.