In this podcast episode, the hosts Kiri Masters and Julie Spear examine the pros and cons of working with a reseller to sell a brand's products on Amazon (compared with the managing processes internally or working with an agency). Resellers offer expertise navigating Amazon's complexities and provide operational support to quickly enter or expand markets. However,  the risk for brands includes losing control over branding, customer experience, and data ownership due to misaligned priorities or operational risks. Julie Spear is the Head of Retail Marketplaces & Media at Acadia. www.acadia.io