How to Get 100K TikTok Followers with Head of Brand for Piglet in Bed, Rhiannon Johns
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Description
In this episode of Ecommerce Marketing 101, we’re joined by Rhiannon Johns, Head of Brand at homewares company Piglet in Bed. Rhiannon discusses the importance of building a strong brand identity. She shares how Piglet in Bed have approached short-form video content on platforms like TikTok to build brand awareness and grow their community to 100k followers. She also talks through why the DTC brand is starting to open brick-and-mortar stores.
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