Jon Maynard has worked in economic development for over 15 years. In that time, he's come to believe that the traditional model of recruiting big employers doesn't work well for most small towns. Instead, he advocates for what he calls "tropical fish" economic development - building a vibrant community "reef" that will naturally attract residents, entrepreneurs and small businesses. The foundation of Maynard's approach is caring deeply about the town and its people. A declining "give a damn factor," seen in things like crumbling infrastructure, leads to a downward spiral. The data tells the story - population loss, falling labor force, decreasing retail sales all stem from neglecting quality of place and opportunity. Maynard helps towns turn the tide by focusing economic development inward. This means supporting local entrepreneurs, partnering with schools, and collaborating with arts groups. Ultimately, Maynard wants to spread the word that people-centered development is possible everywhere. He launched a consulting firm, Infinite Sequence Economics, to provide affordable expertise to communities trying to take a new path. His goal is to share ideas, find gaps, and hold towns accountable for real change. Like this show? Please leave us a review here — even one sentence helps! Special Guest: Jon Maynard. Sponsored By: KathodeRay Media, Inc.:  [KathodeRay](https://kathoderay.com) is a full-service marketing agency that connects government organizations to their community. This small (but mighty) woman owned and operated marketing agency can help your community thrive. They use tried and true methods that will connect your organization to your residents using social, digital and traditional media. [https://kathoderay.com](https://kathoderay.com)Links: Jon Maynard | LinkedInJon Maynard: Economic Development and Tropical Fish | TED TalkPromoting Prosperity in Mississippi | Institute for Market StudiesInfinite Sequence Economics - Economic Development ConsultingBlog | Infinite Sequence EconomicsStartup Communities: Building an Entrepreneurial Ecosystem in Your City by Brad Feld