What's your downtown like? As a county economic developer, I can look out over several different cities, all with a diverse array of downtowns: Some are vibrant, beautiful tourist destinations. Others are transitioning and improving with city dollars and commercial reinvestment into new stores, new facades, new lighting, new life. Some suburban cities, to their shame, don't even really have downtowns. Unfortunately, I live in a town like that. But still, others are shells of their former selves; Empty storefronts with faded signs and broken sidewalks -- places that you don't go after dark -- not because they're dangerous per se, but because there's no reason to. Our guest today, hopes to change that. Ilana Preuss and her book Recast Your City: How to Save Your Downtown with Small-Scale Manufacturing offer an excellent primer on how to rebuild your downtown without relying on outsiders to bring their businesses to your community. Ilana's an expert. She led the technical assistance program at the U.S. EPA Smart Growth Program and was the Vice President & Chief of Staff at Smart Growth America. Her firm Recast City, works with local leaders to help create great places. Enjoy the show, and the book. (Originally aired June 2021) --- Like this show? Please leave us a review here — even one sentence helps! Special Guest: Ilana Preuss. Sponsored By: KathodeRay Media, Inc.:  [KathodeRay](https://kathoderay.com) is a full-service marketing agency that connects government organizations to their community. This small (but mighty) woman owned and operated marketing agency can help your community thrive. They use tried and true methods that will connect your organization to your residents using social, digital and traditional media. [https://kathoderay.com](https://kathoderay.com)Links: Ilana Preuss | LinkedInRecast Your CityRecast Your City: How to Save Your Downtown with Small-Scale Manufacturing (Amazon.com)Recast Your City: How to Save Your Downtown with Small-Scale Manufacturing (Kindle edition)