Virtual and Augmented reality were once seen as the domain of the entertainment industry, used mainly in gaming and social media. However, as these technologies have developed and the number of use cases have grown, an increasing number of sectors, from health services to product development, are beginning to harness the potential of VR and AR. Jeremy Dalton, a VR and AR specialist, and Ryan Hamilton, a PwC economist, join Freddie Martin in the studio to discuss the impact that VR and AR will have on the UK economy and give advice for businesses looking to adopt these technologies. To find out more, please visit PwC's virtual reality page, where you can download a copy of our 'Seeing is Believing' report and explore the results of the analysis mentioned in this episode: https://www.pwc.co.uk/issues/intelligent-digital/virtual-reality-vr.html If you’d like more information on the solutions VR and AR are providing throughout the COVID-19 crisis, you can listen to ‘PwC’s Business in Focus podcast’ episode with Jeremy here: https://pwc.to/2AEDUPu