In this episode of The Editorial, Mr. Sujit Nair discusses the saffronisation of our country. He delves into color psychology and explains how colors impact our minds. Mr. Nair also examines how the BJP is using saffron to influence public perception and how their government is incorporating saffron into public assets. This saffronisation, he argues, is helping the BJP align the public mind with their brand. Learn more about your ad choices. Visit megaphone.fm/adchoices