Philanthropy operates on a slower gear than the private sector. It is constrained by systems and culture that block its potential to effect massive positive social uplift. It doesn't have to be this way. The Profit For Good Initiative advocates for charities to drive profit-seeking businesses. If the 'for purpose' sector were in charge--and if effective charities in particular held majority positions--the trillions of dollars in the consumer economy could go towards visions for a better world. My conversation with Brad came at an exciting time. The Commissions for a Cause project will soon put to test the theory that underpins the Profit For Good Initiative, that is, that consumers would rather do good than not, when given a choice. The concept is simple enough, and after talking about it more, I became convinced that the idea needs to be heard by more people. Please enjoy. Donate to Profit For Good here: https://profit4good.org/donation-elliot-billingsley/   Brad’s EA Forum Profile: https://forum.effectivealtruism.org/users/brad-west   The Against Malaria Foundation's current cost of saving a life: https://www.againstmalaria.com/   The 10% Pledge: https://www.givingwhatwecan.org/   Natalie Cargill’s TED Talk, “How to Solve the World’s Biggest Problems” :  https://www.ted.com/talks/natalie_cargill_how_to_solve_the_world_s_biggest_problems?utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshare   Explore coaching with elliot: https://elliotbillingsley.com/coaching/