After more than 9 years of experience in PR and social media, the Latina business owner and influencer Lisette Calveiro founded Influence With Impact™, a company that supports content creators in turning their social presence into a balanced business with community impact.  Previously, she was the Director of Influencer Marketing at Ogilvy and Havas, some of the largest agencies in the world. We talked about the secrets to creating content that resonates with your ideal follower and why non-traditional education can be a game changer for your business or career.  --- Support this podcast: https://anchor.fm/el-adn-podcast/support