Meet Lissette Rios, one of the most influential Latinas in the public relations industry. After 15 years of working at global PR agencies with major brand clients including Procter & Gamble, Unilever, Nintendo, General Motors and others, she founded Chic Influence - her very own PR and talent management agency. Prior to founding her own company, she left the corporate world as a Senior Vice President of a global PR firm. Her agency is the complete opposite of how corporate America trained her. As a bicultural and bilingual expert, she combines “two markets": the “general market” and the “US Hispanic” market. Beyond her professional career, Lissette is an avid runner who has conquered the 2019 NYC Marathon and just completed the 2021 Chicago Marathon. We talked about creating a business plan, her productivity hacks to get everything done and still have a work/life balance and how she negotiated a salary increase after realizing she was severely underpaid. You can follow Lissy on Instagram @LissyMarie. Enjoyed this conversation? Go watch our full video interview with some extra gems on Victoria Leandra’s YouTube channel and join the online conversation by sharing what you learned from this episode on your IG stories - don’t forget to tag @ElADNpodcast and @VictoriaLeandra for a regram. Make sure you’re subscribed to our podcast on your favorite streaming platform, we drop fresh episodes every Monday! --- Support this podcast: https://anchor.fm/el-adn-podcast/support