In the latest episode of the Elevate Podcast, guest host Steve Carroll had the privilege of sitting down with Paul Curtin, co-founder of Place and one of Queensland's leading real estate figures. Paul has played a key role in transforming Place from a small operation of just four offices into one of the most significant real estate brands in Australia, with nearly twenty locations today. For anyone in real estate, Paul’s experience is a treasure trove of insights—from growth strategies to leadership approaches that focus on building a strong, motivated team. Paul shares his perspective on staying ahead in an ever-changing industry, discussing the importance of early adoption of new tools and ideas. Whether it's embracing digital marketing over traditional newspapers or creating brand visibility with innovative touches like branded Minis—Paul's journey offers real examples of how to keep pushing boundaries. He speaks candidly about some of the missteps along the way, including the lessons learned from opening new offices and the risks of expansion, reinforcing the idea that progress often involves trial and error. "Salespeople are a bunch of liquorice all sorts... It's not a government-type environment where you're dealing with similar personality types like doctors or lawyers. We have a very, very diverse array. So that creates challenge, but it also creates your opportunity because if you can get people to notice your messaging, then that gives you an edge in the market." - Paul Curtain 10 things you'll learn in this episode: * The power of early adoption in real estate innovation.Timestamp: 12-minutes * How Place Real Estate grew from 4 offices to nearly 20.Timestamp: 2-minutes * The importance of staying transactional as a leader in real estate.Timestamp: 5-minutes * Creative approaches to team meetings and communication.Timestamp: 9-minutes * Lessons learned from early business setbacks and expansion.Timestamp: 19-minutes * Place's strategy for growth leading up to the 2032 Brisbane Olympics.Timestamp: 21-minutes * The value of clear communication in maintaining work-life balance.Timestamp: 28-minutes * Insights on the current and future state of the Brisbane property market.Timestamp: 22-minutes * The benefits of a deregulated real estate industry.Timestamp: 30-minutes * The importance of adaptability in real estate, regardless of market conditions.Timestamp: 31-minutes Links Place Real EstatePaul Curtain on LinkedInFoxtons Detailed episode guide Leadership and innovation are essential in real estate. During an engaging conversation with Paul Curtin, a leading figure in the industry, we gained valuable perspectives on his leadership experience and strategies that continue to influence the field. Hosted by Steve Carroll, this episode of the Elevate Podcast explores past challenges, current methods, and future aspirations. Understanding Diversity in Sales Teams Paul Curtin highlighted the diverse nature of sales teams. Unlike more uniform fields such as law or medicine, real estate teams often consist of a wide mix of personalities. While this diversity can bring about challenges,