In today’s episode I am joined by the superb national travel PR specialist Fiona Reece, owner of Travel Tonic PR.    If you’re wondering how, you might generate more national PR for your organisation but there is nothing new happening, you’ll love this episode.    Join us as we reflect on the changing face of PR over the years,  and hear some of Fiona's top tips including:  ·      Coming up with interesting new ways (or hooks) to present stories  ·      How to understand what might be of interest to a journalist or an influencer ·      What might make a compelling headline and how that can influence the customer experience  Fiona began her career working for large international hotel chains before setting up her own agency. She has worked with huge profile clients such as Tourism Australia, New Zealand and Namibia. She has also worked with many regional clients including boutique hotel Tudor Farm House, and destination marketing organisations VisitDeanWye and VisitHerefordshire.    If you are involved in marketing, and PR is something you do, or want to do, for your organisation, then you’ll love this episode.   Enjoy!   Find out more and contact Fiona at  Travel Tonic    Instagram  LinkedIn  Find out more about the Elves of the Visitor economy here. Instagram LinkedIn For more about me, Kelly Ballard, head to my website or connect with me on LinkedIn.