In today’s podcast I had the pleasure of chatting to two independent tourism organisations based in Gloucestershire who are leading the way in not only making their businesses as sustainable as possible, they are also on a journey to changing our thinking around how we spend our leisure time – including what we choose to eat and drink.  This week I was talking to Greg Pilley, Managing Director of Stroud Brewery, Sarah Brewster owner of Stonehouse Court Hotel and Visit Gloucestershire's sustainability lead Hannah McDonnell.   Greg and Sarah are both part of the Sustainability Champions network brought together by Visit Gloucestershire – one of the first Destination Management Organisations to make a commitment to Net Zero by 2050 as part of the Glasgow declaration for climate action. As travel returns to pre-COVID levels, and overtourism and greenwashing remain a concern, there’s never been a more critical time for businesses to consider their own environmental impact and what changes they can start to implement now. Hannah talks about the purpose of the Sustainability Champions and how others can get involved or be inspired to set something up in their local area. Greg talks passionately about how he has set up Stroud Brewery as a certified organic brewery - one of only 5 in the country - and now has certified BCorp status.  Sarah shares how she is transforming the 17th Century hotel with a variety of actions, from temperature controls in rooms to installing electric vehicle charging points.We also discuss some interesting ideas around how a rural destination can support and promote its sustainability credentials and how businesses can do their bit to help visitors make more sustainable choices. Connect with this week’s guests on LinkedIn: Hannah McDonnell   Greg Pilley  Sarah Brewster   Find out more: Visit Gloucestershire Sustainability Champions partnership  Stroud Brewery Stonehouse Court Hotel Visit Britain research on the importance of Sustainability to inbound travellers Other mentions in the show: Westonbirt Arboretum WWT Slimbridge Wetland Centre MUSE Brasserie Stroud Farmers’ Market Galgos L Find out more about the Elves of the Visitor economy here. Instagram LinkedIn For more about me, Kelly Ballard, head to my website or connect with me on LinkedIn. With thanks to sponsors Plate restaurant in Bath. Plate are offering 20% off their food bill if you follow their Instagram account and DM them the word: ELVES. NB Blackout dates apply to the discount.