Welcome to episode 35 of the Visitor Elves podcast.   Today, I’m joined by Fiona Matthews, Creative Director of Super Culture, an organisation that creates cultural experiences in Weston-super-Mare.  Super Culture creates large-scale events such as the annual light festival GLOW and Whirligig and works on initiatives involving the entire community.  Super Culture is providing a key component of the regeneration plans for Weston.   This episode will be useful for anyone interested in the arts, placemaking and destination marketing. It will also be useful to those at the top of the organisation responsible for setting the culture.    Our conversation got me thinking about culture's key role in marketing a place.   We all know that the distinctive local culture sets places apart. It’s often not about the big attractions, it’s about the people, the attitudes, and the vibe that makes a place distinct.   Fiona relayed a quote from the international artist Morag Myrescough, working on a project in Weston; she said, ‘Make happy those who are near, and those who are far will come’.    Join me as I talk to Fiona about their work to put creativity and culture at the heart of Weston’s community and why culture is so important in uniting people and creating distinctiveness.  Enjoy the episode. Super Weston Huge thanks to podcast sponsor Noble Performs. Noble provide Unstoppable digital marketing to maximise your performance. From SEO to Paid Social and more, we have the tools you need. Find out more about host Kelly Ballard and the Visitor Elves here. Subscribe to the Visitor Elves newsletter, to receive the latest podcast releases and inspirational tips. To comment and ask questions about the episode, head over to: Instagram LinkedIn If you have enjoyed this podcast episode, please take a moment to give me a few stars on Apple podcasts or Spotify, it helps to encourage more people to listen and learn from our stories. 🙏