If large open-air events or air shows are your thing, you'll love this episode. In today’s podcast, I chat with Simon Hough, Head of Commercial Activities and Hospitality at the Royal International Air Tattoo (RIAT), the largest military airshow in the world.    We chat about the event and everything that goes into its creation across the year, including the logistical challenge of dealing with 253 aircraft coming into a single location for a week and the event's importance to the RAF and the wider aerospace industry. We also talk about Simon's role and how he went from managing events and concerts in England for Forestry England to RIAT in 2023.   RIAT, which takes place in the Cotswolds every July, is the largest public engagement event for the RAF.   With so many aircraft on display from 25 different countries, 43 nations represented and over 150,000 people visiting over four days, this is a very important international event in the West of England, where aerospace is a key industry.    This event has a massive £4m impact on the local economy each year and gives away £2m annually to support outreach in STEM subject learning across the country.  Enjoy the episode Find out more about the Royal International Air Tattoo.  Connect with Simon on LinkedIn Huge thanks to podcast sponsor Noble Performs. Noble provide Unstoppable digital marketing to maximise your performance. From SEO to Paid Social and more, we have the tools you need. Find out more about host Kelly Ballard and the Visitor Elves here. Subscribe to the Visitor Elves newsletter, to receive the latest podcast releases and inspirational tips to help you with your visitor economy business. To comment and ask questions about the episode, head over to: Instagram LinkedIn If you have enjoyed this podcast episode, please take a moment to give me a few stars on Apple podcasts or Spotify, it helps to encourage more people to listen and learn from our stories. 🙏