An in depth conversation with Forrester EMC analyst Kyle McNabb, discussing Forrester’s content-centric view of Enterprice Content Management (ECM). You’ll learn why Forrester believes customers are making purchase decisions based on the types of content involved in their business processes – transactional, business and persuasive content. Kyle will define each of these content types and [...] Related posts:Enterprise Content Management Overview Understand why enterprise content management is gaining visibility in today’s...The Forrester Wave: Business Process Management for Document Processes – Interview with the Analyst In this audio event we speak with Craig Le Clair...When Content Matters: Elsevier on their ECM deployment, part 1 If you’re a Content Management Architect or just want to...