In today's episode Theo from Gunzilla Games joins us to break down how Off The Grid became web3's first successful AAA game, reaching over 8.3 million players in just weeks. We explore the 5-year, $100M journey of building the blockchain enabled battle royale game. Theo shares insights on their custom Avalanche chain, battle pass monetization strategy, and vision for building the "Nintendo of web3" through their Gunzilla gaming ecosystem. Thanks for tuning in! - - Start your day with crypto news, analysis and data from Katherine Ross and David Canellis. Subscribe to the Empire newsletter: https://blockworks.co/newsletter/empire?utm_source=podcasts Follow Theodore: https://x.com/theodoreagranat Follow Jason: https://twitter.com/JasonYanowitz Follow Santiago: https://twitter.com/santiagoroel Follow Empire: https://twitter.com/theempirepod Subscribe on YouTube: https://tinyurl.com/4fdhhb2j Subscribe on Apple: https://tinyurl.com/mv4frfv7ww Subscribe on Spotify: https://tinyurl.com/wbaypprw Get top market insights and the latest in crypto news. Subscribe to Blockworks Daily Newsletter: https://blockworks.co/newsletter/ - - Explore the SKALE Ecosystem at skale.space/ecosystem and stay up to date with the gas-free blockchain on X at @skalenetwork - - It's time for an on chain Binance to emerge. Magic Eden is getting into token trading and their vision is to become on chain Binance and then much more as the entire world ends up moving on chain - - The self-custody wallet that's built for swapping. Created for a multi-chain world by the most trusted team in DeFi. Available on Chrome, iOS, and Android. https://blckwrks.co/UniswapWallet - - $cmETH, a Mantle native liquid restaking token, will launch together with Season 2: Methamorphosis, allowing users to easily participate in restaking, and earn $COOK rewards in addition to other yields. $COOK, the governance token of mETH Protocol, will allow holders to play a pivotal role in directing the strategic future of mETH Protocol. Learn more: https://x.com/mETHProtocol - - Ledger, the world leader in digital asset security, proudly sponsors Empire podcast. Celebrating 10 years of protecting over 20% of the world’s crypto, Ledger ensures the security of your assets. For the best self-custody solution in the space, buy a LEDGER™ device and secure your crypto today. Buy now at Ledger.com - - Timestamps: (00:00) Introduction (02:31) Game Design (11:03) Blockchain Elements (21:17) Web3 Gaming Value Prop (38:59) Skale Ad (39:39) Magic Eden Ad (40:23) Uniswap Ad (40:55) Mantle Ad (41:46) Ledger Ad (42:29) Game Rentention Strategy (49:35) Development Journey (54:49) Token Dynamics - - Disclaimer: Nothing said on Empire is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Santiago, Jason, and our guests may hold positions in the companies, funds, or projects discussed.