We speak with Influencer and coach, Alex Swallow, about his life and work experiences and how living authentically is important for how he shows up and impacts his world. We get curious about what it means to be an authentic influencer: exploring the importance of aligning our values with our actions, staying true to your purpose, choosing to live in fulfillment, and how - as coaches - doing our own personal work is just as important as supporting others to do theirs.