BONUS TIME! Charli has Allison Smith on for a quick chat about social media marketing. Allison Smith is the found of Allison Olivia Social. She started tinkering in social media marketing in 2013 but it wasn't until the pandemic that she made a career out of it. She has always enjoyed social media and learning about the science behind it, how people interact with content and brands and how it connects people. In 2020 she was asked to help a small business with their social me...