For a moment last year, it seemed like there were two types of people: those desperate for a Stanley Cup Quencher, and those who did not understand the craze around these cups at all. Headlines abounded about the 40-ounce water vessel's popularity, and so did memes poking fun at the people — mostly women — who partook in the trend. As we head into another holiday shopping season, journalist Virginia Sole Smith helps Endless Thread understand WaterTok, the social media trend that pushed the Stanley Cup into the big time, and what it might tell us about the next item to flood our feeds. Show notes: Yes, Mermaid Water is a Diet (Burnt Toast) Why Does Anybody Need 37 Stanley Cups? (The Wall Street Journal) The latest TikTok weight loss trend is … hacking water? (Vox) Credits: This episode was produced by Grace Tatter. Mix and sound design by Paul Vaitkus. It was hosted by Ben Brock Johnson, Grace Tatter and Amory Sivertson.