Who Are The Ubers of Energy & How Do They Create Brands?
Listen now
Description
In this podcast, Fridrik Larsens, CEO of Larsen Energy Branding--likely the first CEO in the world to get a Ph.D in energy branding—defines energy branding and explains why many companies are doing a bad job of establishing a clear, consistent and compelling brand.
More Episodes
What do Americans want from their investments in energy efficiency? First of all, they want cost savings. Miles Meehan, a spokesman for HomeServeUSA, gives details of a new poll conducted by Harris of 2,100 Americans.
Published 03/25/16
Why are National Grid's energy efficiency programs so successful in Rhode Island? Laura Rodormer and Matthew Ray, senior strategic business analysts at National Grid, describe the popular efficiency programs--plus the company's solar program. Customers who achieve high levels of energy efficiency...
Published 03/02/16