Content marketers often tend to think of themselves as creators. Creative types of who good with words, good with images and video and audio, and take pride in keeping content and social channels filled with well written, well designed, and well produced stuff. But too often, content marketing, as we commonly think of it, happens in isolation from the larger scope of product marketing, paid advertising, and from the data all of those marketing efforts generate. Ideally, all marketing functions are working in tandem, sharing data and information to raise the impact and ROI of marketing as a whole. In this episode, Shae Henrie, content marketing manager at AdRoll, talks about how she approaches content marketing from a holistic perspective by working closely with other AdRoll marketing teams to learn as much as she can about the company's audience. If you see value in working more closely with other marketers and other functions at your company, this episode is full of useful tips! The B2B Content Show is brought to you by Connversa, providing Expert Interviewing as a Service to showcase your expertise and thought leadership to help to stand out from the crowd!