Anyone can call themselves a writer. But really strong, professional writers are far and few between. And not so easy to find. What separates the pros from the pretenders? Fluid, mistake-free writing is part of it. But that's mostly table stakes. The true differentiator is the professional writer's ability to write for a variety of audiences, on demand. Professional writers are also able to write about the same topic from a variety of angles, keeping the topic fresh and engaging all the while. Stella Sakic knows these attributes first hand. She's the founder and owner of SKA Media, a social media marketing agency. In this episode of The B2B Content Show, Stella describes her approach to writing for businesses, the importance of being able to write for multiple audiences, and how to write about the same topic without losing the reader's interest. If you're a writer or work with writers, this episode is a must listen! The B2B Content Show is brought to you by Connversa, offering Expert Interviewing as a Service to showcase your expertise, help you stand out from the crowd, and get prospects to know, like, and trust you.