We all know that business communities are the bomb, right? Joining the right community can offer value in so many ways: -connecting with like-minded people -getting help with pressing problems -satisfying the need for human connection -and yes, even winning new business! But there are better and worse ways to get maximum value from communities. Lisa Apolinski, a content coach and founder of 3 Dog Write, is an expert on this. (She's also the author/co-author of several books, including Persuade with a Digital Story, Grow Your Market Share in a Zombie Apocalypse, Weathering the Digital Storm, and The Most Amazing Marketing Book Ever.) In this episode of The B2B Content Show, Lisa offers tons of insights on how to make the most of being part of communities and how to make community engagement a key part of your marketing strategy. If you're interested in learning more about the value of communities for your business, this episode is a must listen! The B2B Content Show is brought to you by Connversa, offering expert interviewing services to showcase your expertise and help you stand out from the crowd.