We've talked many times on the show about the value of podcasting as a content marketing strategy. A big part of the value is using a podcast as a way to get to know people who can help you grow your business--potential clients and referral partners, current customers, and so on. But for those who aren't already using podcasting in this way, it might not be clear how it works ... How do you get people you don't already know to be guests on your show ... How do you turn prospects into customers if you don't actually talk about your solution on the podcast ... And how do you build on the relationships you build with podcast guests once the recording is done? My guest today is here to help answers these questions and more! She is Liat Kozuch, field marketing lead at Hyro, an adaptive communications platform for enterprise brands, and host and producer of Hyro's podcast, Patient Journey Pioneers. Liat shares the inside scoop on how she invites high-level guests on to the podcast and why they almost always say "Yes!" If you're a podcast or curious about how podcasting can get you time with anyone you want to get to know, don't miss this episode! The B2B Content Show is brought to you by Connversa, a digital content agency that helps B2B brands create a month's worth of content in only 60 minutes.