SEO makes me feel a little guilty. Because I know it's important and that I probably should being doing a better job on SEO. Part of my problem, I think, is that when I have looked into SEO, it feels just complicated and time-consuming enough that, and I feel just intimidated enough, that I don't do anything about it. One thing that's helped recently, though, is a discussion I had with SEO expert Kevin Roy, CEO of Greenbanana, an SEO and digital marketing agency, about the Pareto principle, also known as the 80/20 rule and how it applies to SEO. The 80/20 rule, as you probably already know, states that, on average, 80% of the output you get from a given system is determined by 20% of the input. It's useful for deciding where to focus your attention and efforts. And just like any other system, when it comes to SEO, some tactics and strategies drive more results than others. In this episode, Kevin provides the low down on which SEO tactics provide the most bang for the buck! The B2B Content Show is brought to you by Connversa: Create a month's worth of premium content in 60 minutes.