I'm a big advocate for podcasting as a marketing channel, as you know. But I know that it can be a big lift for companies to get a show up and running and to build an audience. Podcasting is especially challenging for solopreneurs, who on top of running their business have to learn how to run a podcast and be a podcast host! Hats off to any solopreneur who can make it work, because podcasting can add tremendous value. I'm very glad to have with me today one such entrepreneur, Olivia Luper! Olivia is the founder of Lexicon Advisor Marketing, a digital marketing agency for financial advisors. Her podcast is called Get Advisorfit, where Olivia talks with financial consultants and industry experts about marketing strategy and business growth. Olivia describes her podcast production workflow and shares what she's learned about what works and what doesn't work for running a podcast as a solopreneur. The B2B Content Show is brought to you by Connversa: Create a month's worth of premium content in 60 minutes.