B2B content marketing has been going strong for a while now. In fact, it's become so dominant that even before ChatGPT, there was a prevailing sense that there's TOO MUCH CONTENT! Now, with generative AI enabling every content marketer and their mom to crank out even MORE content at warp speed, it's harder than ever to break through the noise with content that actually gets the attention of your audience. It's enough to make you wonder ... have we reached an inflection point in the evolution of content marketing? Are we at a point where B2B brands will begin to pivot away from content marketing towards ... something else? That's the gist of a LinkedIn post that caught my eye a few weeks ago, written by Mark Evans, a fractional CMO and founder of Marketing Spark, a B2B marketing agency specializing in brand positioning and messaging. Mark returned to the podcast to discuss where content marketing is and where it may be headed. The B2B Content Show is brought to you by Connversa, a digital content agency that helps you create a month's worth of authority-building content in 60 minutes.