One of the best things you can do to create original content is to base it on original research. Which is, of course, easier said than done! It's not just a matter of time and money, although both are factors. It's also about understanding HOW to do research, even if just on a small scale. For example, if you're going to send a survey to your customers, how do you craft survey questions that will result in quality data? And what exactly do you do with the data once you have it? To help answer these and other questions related to doing original research, this episode features Becky Lawlor, founder and chief research and content officer at Redpoint, a company that helps B2B brands conduct original research. Becky has a lot to say about the importance of starting with clear research goals, crafting survey questions, cleaning data, and getting the most juice from the data you collect. If you want to learn how to collect the kind of data that results in great content, this episode is a can't miss! The B2B Content Show is brought to you by Connversa, a content agency that helps you create a month's worth of authority-building data in 60 minutes. https://redpointcontent.com/guides/