We can all agree that the best content strategy is one that aligns with your growth strategy. After all, you're not creating content just for the hell of it. It's a means to an end--the end being to get the attention of prospects and, ultimately, drive growth. But that's easier said than done. Many content marketers find themselves trapped in the infamous content hamster wheel, churning out blog posts and ebooks and social posts with no clear ROI. My guest today is here to help us escape the hamster wheel! John Vetere is CEO of Vetere & Associates, a firm that works with clients through coaching and consulting, strategic marketing, and hiring, to help them grow. John offers lots of hard-won insights about how to align content strategy with growth strategy. The B2B Content Show is brought to you by Connversa, a b2b podcasting agency that helps brands create podcasts to build relationships with prospects and referral partners. John's Contact: 978-360-2990