One of the biggest issues in b2b content marketing is ROI. Specifically, attributing revenue growth to to all the blog posts, videos, ebooks and other pieces of content you publish. It's hard, even damn near impossible, to draw a straight line between content marketing activity and growing the bottom line. Which can make it challenging to make the case for content marketing when it comes to budgeting and headcount. There's no magic formula or simple fix. But today's guest is here to explain how he handles the ROI issue at his company. Ira Belsky is co-founder and co-CEO at Artlist, a creative technology company providing high quality assets for video creators. Ira describes how being a bootstrapped company forced him to prioritize ROI and practice brandformance, a mashup of performance marketing and brand marketing. https://www.youtube.com/@artlist_io/featured