SEO is always changing. From its earliest days, when SEO first became a thing, it was never static. But now, with ChatGPT technology increasingly being built into search engines, we're at an inflection point with SEO. As it becomes increasingly less necessary to click through to websites to get answers to questions, how can marketers adjust their SEO strategies to keep traffic flowing to their website? Is website traffic flow still a metric worth chasing? This episode's guest is here to help us explore these questions. Liam Carnahan, a content strategist, SEO expert, and owner of Inkwell Content Services, offer valuable insights about what content marketers need to know and do to get value from SEO going forward. The B2B Content Show is brought to you by Connversa, helping you create a month's worth of authority-building thought leadership content in 60 minutes.